Rimmel London Takes Lashes To New Heights with Red Bull Athlete Lily Smith

Eyelashes need energy, too.

That’s why, Rimmel London has joined forces with Red Bull to take five-time national All-American gymnast Lily Smith on a “gravity-defying” challenge in promotion of Rimmel London’s new Thrill Seeker Mega Lift Mascara. The innovation delivers up to six times more visible lash volume compared to bare lashes. Powered by advanced formula technology, it provides dramatic lift from every angle, per the brand.

To demonstrate the lifting power of Rimmel’s new Thrill Seeker Mega Lift Mascara, Smith performed a daring 90-second balance beam routine 52 stories above street level – her most demanding move being the impressive front-toss-pike. The unique location went to a new level with the performance beam measuring an additional 9.5 feet off the rooftop – twice as high as a standard competition balance beam.

“This challenge reflects what I strive for in my sport – pushing limits, embracing creativity, and expressing my own style,” said Smith. “Rimmel always helps me feel confident when I’m performing, adding a touch of glam to any routine.”